Michelle Esau

Professional wordsmith. Seasoned communications specialist. Creatively constructing sentences is my superpower!

About Michelle Esau

Seasoned Corporate Communications Specialist with over 8 years' professional experience driving reactive and proactive communications strategy – fostering successful media relations; reputation management; crisis communication; corporate social responsibility; marketing communications; and stakeholder relationship management – with a track record for cultivating excellent relationships with both internal and external stakeholders. My superpowers include formulating compelling brand messaging, with enthusiasm and a passion for garnering positive media attention while highlighting a brand’s most mesmerising attributes.

Press Releases

Entropia •

TNB and Entropia Cement Partnership with Charming Merdeka Campaign

Following a highly competitive pitch process, Tenaga Nasional Berhad (TNB), one of the largest corporations in Malaysia, awarded its integrated marketing services business to new age consulting-meets-agency, Entropia. As the first order of business, the pair joined forces in a hopeful and charming campaign titled “Deklarasi Anak Malaysia” – a declaration by the future generation – in celebration of National Day on 31 August and Malaysia Day on 16 September.
iflix
Press releases •

iflix x Sportslocker Press Release

iflix, the world’s leading entertainment service for emerging markets, announced its exciting partnership with SEE-Engagement’s Sportslocker service - to bring avid sports fans and iflix viewers even more round the clock coverage of their favourite sports. The 24/7 service will deliver short bitesize videos featuring game highlights, roundups, interviews and more, straight to both iflixFREE and iflixVIP viewers - on any mobile device, anywhere, and anytime.

Web Copy

Entropia White Paper on Sustainability •

A Report on Sustainability by Entropia

Malaysia has undergone rapid economic growth over the last 50 years, which has led to significant energy and environmental challenges, including a surge in CO2 emissions, the depletion of resources, and the deterioration of the environment. And now, with the world standing on the brink of the Fourth Industrial Revolution, the onus will be on businesses to create the new innovative technologies that will bring about this change, without harming the environment.
ZEAL Concepts •

Zeal Creative Concepts and Project Management

Our name means “great energy or enthusiasm in pursuit of an objective”. Zeal Creative Concepts and Project Management is a consultancy specialising in marketing and brand management, consumer behaviour, innovation, social media campaign strategy and creative project execution. Our name means “great energy or enthusiasm in pursuit of an objective” and that’s exactly what underpins our business model. We believe it is important to understand the market in which you operate

Blog Posts

Catch the 23rd Asian Television Awards on iflix – The iflix Blog

It’s awards season. And this weekend, iflix will be streaming its first live awards event from Malaysian soil, bringing all the glitz and glam to viewers all over Asia. The 23rd Asian Television Awards, a prestigious event recognising excellence in programming, production and performance in the Asian TV industry, will be held in Kuching, Serawak on January 11 – 13, 2019, and for the first time, iflix will add the weekend-long celebrations to its ever-growing live streaming offering. On S

iflix Teams Up with Third Singtel Affiliate to Reach Collective 270 Million Customers – The iflix Blog

In a string of landmark partnerships, iflix has teamed up with Advanced Info Service Plc. (AIS) – the third Singtel affiliate and Thailand’s largest mobile operator, in a deal that will see iflix reach an additional 41 million customers across Thailand. The deal follows the recent announcements of the Company’s multi-stage partnerships with Globe Telecom in the Philippines – an alliance focused on distribution, co-production of original content, and content licensing; and PT Telekomunikasi Selu
iflix blog •

iflix and Twitter Announce Major Collaboration for Malaysian Football

There’s no doubt that the mobile-first generation is the driving force behind most of the digital innovations you see today. In a first of its kind collaboration in Malaysia, iflix is collaborating with social media platform Twitter to power the live stream of more than 200 Malaysian Football League (MFL) matches to revolutionise fan access to premier football in the region. Starting February 1st and continuing all season long, football fans across Southeast Asia will have direct free access to